Areas of Practice

BRAND STRATEGY & BRAND CREATION

From naming & identity to complete brand bibles, from brand proposition to brand repositioning.

CASE STUDY: BBC

SUPERCHARGED LAUNCH / GTM PLANS

Ranging from an injection of fresh creative thinking into a launch campaign, to a review of go-to-market plans to optimise consistency and impact.

CASE STUDY: Corona 0%

WORKSHOPS & UPSKILLING

Collaborative, inspiring sessions to bring deep marketing experience into teams looking for new inspiration or techniques (including Creativity Slams, Brand Refresh, Writing Brilliant Briefs, Audience Understanding, Partnerships + Talent)

CASE STUDY: Puma

PROPOSITION DEVELOPMENT

Developing and testing value prop with an audience and brand lens.

CASE STUDY: Angel Investment Network

PR & MEDIA RELATIONS

Constructing the core components of a successful PR launch plan: creative platform, messaging, media targets.

CASE STUDY: Toyota

CONSUMER INSIGHT / RESEARCH

Sharpening the understanding of all potential audiences and how to impact them: persona development, qualitative + ethnographic research.

CASE STUDY: Warner Music

CONTENT & NARRATIVE

Content audit across key channels, plus narrative structure with key messages by audience (*content creation available with a partner)

CASE STUDY: Mee CBD