Beginning with a simple framework, the emphasis is on uncovering the ‘unseen’ dynamics in the landscape that are impacting your brand-to-audience connection. One powerful revelation can change everything.
ways of working
Project-based; Workshops; Retained Counsel
Outputs: The Brief behind the brief | Creative Advantage | Objectives Alignment | Decision-making Framework(s) | Audience prioritsation | Critical Insights Doc | Brand Platform / Purpose | Comms Plan| Brand Bible | Messaging & Content Plan | Partnerships & Talent Tool | Leadership Narratives & Training
Brands
early-stage brands LOOKING FOR GUIDANCE & GROWTH and established brands in need of COMMUNICATIONS RECHARGE.
Start-up / scale-ups
NASCENT BUSINESSES CREATING OR BUILDING A NEW BRAND(S).
Agencies
CONSULTANCY PARTNER TO AGENCY HEADS, STRATEGY & CREATIVE LEADS
Work
New global corporate brand proposition
Creativity training for teams
Building a new audience insight & creativity model for artists.
Developing the agency innovation arm for partnering with VCs and Founders
Co-founder and CMO of natural health brand
The launch of Corona’s 0% proposition
“With Eleanor I know we will get the hard truths alongside the inspiring solutions.”
“Eleanor reimagined the practice of creative strategy across the whole label”
“I would love to say I remember Eleanor (seeing as she was a Partner and our Head of Strategy) - but I’m far too important. ”
“This work transformed the way we looked at the market opportunity AND helped us bring new beautiful brands to market”