Communication consultancy unlocking growth in changing times.
With nearly 20 years of leadership experience in marketing communications for some of the most significant, innovative, and respected brands in the world I now work as a consultant alongside creative leaders in businesses of all sizes; my consistent aim as a good partner is to strip things right back and rebuild on simple, powerful truths. I work to find the singular spark that ignites and unites the business - from there, we build clear, powerful communications opportunities.
I also bring in my network of specialists to provide services right across growth planning, so I am able to lead a process from proposition development right through to design, launch, and PR/Media.
Get in touch to set up a chat.
Contact
➤ LOCATION
London, Lisbon.
☎ CONTACT
eleanor@eleanorcoates.com
Areas of Practice
BRAND
From naming & identity to complete brand bibles, from proposition to brand repositioning.
CASE STUDY: BBC
PROPOSITION DEVELOPMENT
Developing and testing value prop with an audience and brand lens.
CASE STUDY: Angel Investment Network
CONSUMER INSIGHT & RESEARCH
Sharpening the understanding of all potential audiences and how to impact them: persona development, qualitative + ethnographic research.
CASE STUDY: Warner Music
SUPERCHARGE LAUNCH PLAN
Ranging from an injection of fresh creative thinking into a launch campaign, to a review of go-to-market plans to optimise consistency and impact.
CASE STUDY: Corona 0%
PR & MEDIA RELATIONS
Constructing the core components of a successful PR launch plan: creative platform, messaging, media targets.
CASE STUDY: Toyota
CONTENT & NARRATIVE
Content audit across key channels, plus narrative structure with key messages by audience (*content creation available with a partner)
CASE STUDY: Mee CBD